Sisu

Sisu, an Irish luxury aesthetic brand aimed to penetrate the US market rapidly while offering high-quality services at an affordable price. Their challenge was to establish immediate brand recognition and compete with global players.

Drawing from the Aurora Borealis, Sisu sought to create a unique retail environment blending technology, cleanliness, professionalism, and trend-setting aesthetics. They aimed to transcend typical med spa associations.

The design featured a gradient of colours, glass facades, glowing central cubes, and nature-inspired elements like rock rolls. Integrated LEDs diffused colour, creating a high-end yet welcoming environment. This design catapulted Sisu's growth across states, solidifying its position in the American aesthetic market.

Year – 2023
Square Metres – 120